Premium TVs, beauty and luggage brands saw 1.5X to 3X growth this Prime Day

Premium categories saw strong growth during Amazon India’s Prime Day 2026, with premium beauty products growing 3X year-on-year and premium grooming appliances above Rs 2,500 doubling in sales, the company said.

Premium TVs above Rs 35,000 grew 2X, with demand shifting toward larger screens of 65 inches and above, while premium travel luggage grew 1.5X, led by brands including Samsonite, Delsey Paris, Swiss Military and Victorinox.

Tier 2 and 3 cities led much of the aspirational buying during the sale. Two-wheeler sales grew 1.65X year-on-year, with premium bikes above Rs 1.5 lakh surging 2.3X, and seven in 10 buyers of Harley-Davidson, KTM and Triumph motorcycles coming from smaller cities. International home and kitchen brands grew 4.5X year-on-year in these cities, outpacing national growth.

Amazon said its 10th Prime Day was the fastest ever, with one in two deal items delivered in minutes in Amazon Now cities and same-day deliveries surging more than 3X compared to last year. More than 70% of new Prime membership sign-ups came from tier 2 and 3 cities.

The sale also saw record participation from small and medium businesses, with the highest-ever number of sellers crossing Rs 10 lakh in sales and bulk deals growing nearly 7X, led by laptops, televisions and headphones.