Reliance Digital’s ‘All About Apple’ Sale Slashes iPhone Prices

Reliance Digital has kicked off a new nationwide campaign, ‘All About Apple’, designed to make the company’s devices more affordable through a combination of cashback, exchange bonuses and trade-in value on older gadgets. The offer touches nearly every major Apple product line: iPhone, MacBook Neo, iPad, Apple Watch SE 3 and AirPods Pro 3.

On the iPhone side, the campaign brings the iPhone 17 (256 GB) down to an exchange-effective price of Rs 51,990. The iPhone 17 Pro (256 GB) is priced at Rs 1,00,990 and the iPhone 17 Pro Max (256 GB) at Rs 1,14,990, while the iPhone Air (256 GB) is listed at Rs 69,990. Reliance Digital is also discounting the iPhone 16 (128 GB) to Rs 40,990 and the iPhone 15 (128 GB) to Rs 30,990.

An exchange bonus of up to Rs 23,000 is available across the iPhone range for customers handing in an old device, stacking on top of any cashback already applied to the listed price.

Deals extend well past the phones. The MacBook Neo, which runs on the A18 Pro chip and is built for Apple Intelligence, is available with EMIs starting at Rs 1,799. The iPad (A16, Wi-Fi, 128 GB) is priced at an effective Rs 41,900 against an MRP of Rs 49,900 and includes a free case worth Rs 1,999. The Apple Watch SE 3 (44mm GPS) starts at Rs 1,130 EMI, and the AirPods Pro 3 start at Rs 1,020 EMI.

Reliance Digital is also offering up to 24 months of No Cost EMI on consumer finance across the campaign, letting shoppers spread payments without extra charges. The discounts peak on July 18 and July 19, and the ‘All About Apple’ campaign is currently live across all Reliance Digital stores and its online platform.

[Wikimedia Commons/by Kkdi63]